4 Ways to Stand Out from Your Competitors as a Professional Painter

The painting industry is competitive. Owning a successful painting company requires constantly setting your business apart from the competition. Contemporary buyers are more educated than ever before, which has placed increased pressure on businesses to step up and showcase their value. To obtain a sizable portion of market share, you’ll need to find ways to stand out and get noticed. Today, the painting contractors who best understand a customer’s needs and effectively communicate with them are the ones who get hired.

If you keep losing lucrative contracts to your competitors, the business coaches at Painter’s Academy can help you establish an effective business model and marketing strategy to drive profit growth. Here are four ways to stand out from your competitors as a professional painter.

Communicate with Confidence

One of the most common places painters go wrong is relying solely on their expertise and skills. It’s also hard for potential customers to fully grasp your skill level based on pictures and testimonials alone. To close the deal, you’ll have to communicate with confidence. You may be the best painting contractor in the world, but if you don’t come across as confident during a pitch, the client is likely to take their business elsewhere.

Don’t Lower Your Prices

Contrary to popular belief, lowering your prices is not always the best way to remain competitive. In fact, there are many clients who view a price that is significantly lower than alternative bids with alarm. While many contractors instantly lower their prices when competing for a job they want or need, this strategy should mostly be avoided. Instead, try offering additional services for little or no cost. For example, you could offer to clean the gutters, pressure clean the sidewalk, or clean cobwebs out from the ceiling. Adding additional services for a reduced cost is a great way to set yourself apart without compromising your base price.

Be Personable and Engaging

Prospective clients will judge your services off their interactions with you. Even if you’re the top painter in your market, an inability to be personable and engaging with clients will likely lead them to choose a competitor. People want to give their business to people who are pleasant to be around. Therefore, it’s vital to show a genuine interest in your client’s lives and be an active listener during your conversations. Show them you care about their business by taking the time to listen and understand what matters to them.

Guarantee Your Services and Create Instant Trust

The majority of business transactions revolve around trust—consumers are most likely to do business with contractors they trust. Painting contractors can build instant trust with clients by using their responsibility and “word” as a selling point. If you tell potential customers that you won’t invoice them until they’re completely satisfied with your job, you build immediate trust that can sway their decision in your direction.

In employing this strategy, you also raise the bar for your staff. Telling your crew that they won’t get paid if you don’t get paid encourages them to do their highest quality work. This creates a win-win scenario for everyone: you get the project and your client gets a high-quality paint job.

Schedule a Consultation with a Business Coach From Painter’s Academy

At Painter’s Academy, we know the struggles painters face in becoming successful business owners, and we’re here to help. With over 13 years of experience helping painting businesses grow, we have the expertise to take your business to the next level. Our services have a proven track record of helping painters develop the revenue streams and gain the contracts that provide profitable returns.

If you want to grow your painting business, call today at (423) 800-0520 or fill out our online contact form.