Marketing to Past Painting Customers, Ray with Aspen Painting Turns $483.00 Into an Extra $34,065.00 and Knocks It Out of the Park!

Ray joined the APPC about two months ago and has been laser-focused on implementation. Before I tell you how he used “marketing alchemy” to turn a tiny investment into a huge bump in sales, let me give you some background:

Company Info
Average Annual Pre-APPC Sales: $300,000.00
Employees: 2-3 and Ray In the Field Occasionally

Marketing Campaign Implementation Stats
Past Customers: 83
Unconverted Leads: 102
Total Material Cost: $333.00
Total Labor Cost: $150.00

Marketing Campaign Results Stats
Estimate Requests: 14
Closed Jobs: 7
Total Sales: $34,065.00 (as of this date)
ROI at 30% Gross Profit: 3,068%

One of the first things we encourage APPC members to do upon enrolling is to execute a done-for-you customer reactivation campaign that combines multiple marketing mediums and multiple steps to “wake up” past customers who have been ignored or neglected.

This process is virtually fail-safe when it is fully implemented in an unaltered fashion. Ray did this

with gusto and got a very nice return on investment for his efforts. Here are a few things Ray did that made this campaign such a success.

He Didn’t Stop Short – So many painters have spent years doing little or no marketing at all. When you present them with a multi-step, multi-medium campaign, they can’t believe customers need this much “encouragement” in order to buy!

“One of the biggest jobs we landed was from the very last step in the process. I was skeptical that this was necessary, but I’m sure glad I did it. The customer even thanked me for my persistence because she had been meaning to call me but just got busy with other things!”, Ray said excitedly.

He Planned It All Out In Advance – Before he even got started, Ray charted out every step he needed to take and when it should take place using the customer reactivation planning sheet.

Ray remarked, “It felt good to set a goal, make a schedule, and stick to it. It certainly paid off.”

He Got His Painters Involved – Ray said that his lead painter helped with outreach and really made a huge difference.

“We were both a little nervous at first, but we had the scripts you provided to us. So, we practiced a while and then got busy. My lead painter was really excited when he scheduled his first estimate from an unconverted lead. Plus, now he understands from experience how important marketing is for what we do,” Ray explained.

Have you ever watched a kid who was “scared of the baseball” try to hit or catch one? It’s a pretty sad sight to see. I know, because I WAS that kid.

There are a lot of painters who are just plain “scared” and far too timid (or lazy) to carry out a marketing campaign the way Ray did this one.

Many painters don’t know where to start with marketing and that’s forgivable. Others get the tools, but never quite seem to overcome their “fear of the ball” to become a real player. Not Ray.

He hit a homerun and we couldn’t be prouder!

Do you struggle with marketing your painting services? Reach out and solve that problem today by CLICKING HERE to contact us for a no-obligation conversation.