Best Social Media Tactics for Your Painting Business

Cumulatively, social media platforms house more than 2 billion active users, making social media marketing one of the most valuable tools painting businesses can harness to attract new business. A strong social media presence will not only help you gain quality leads but also allow you to build relationships that increase customer satisfaction and loyalty. If your painting company hasn’t taken advantage of social media platforms, it’s imperative that you do so.

If you own a painting company and are struggling to gain the lucrative leads that drive profit growth, you should consider consulting a skilled business coach. A skilled business coach can help you implement an effective marketing strategy to grow your business. Outlined below are the best social media tactics to use for your painting business.

Know Your Target Audience

If your social media strategy is not tailored to your target audience, it isn’t going to get you very far. Before you launch a social media campaign, you should take some time to research your target audience. To understand your target audience, think about the persona of your ideal customer. Ask yourself the following questions:

• Who is most likely to use my painting services?
• What are the demographics of my ideal customer?
• What are my customer’s interests?

Answering these questions will help you streamline your content approach to meet the preferred communication strategies of your ideal customer.

Use a Social Media Scheduling Program

For a social media marketing strategy to be effective, you must post frequently. Social media user’s feeds are saturated with posts. If you want your painting business to remain at the forefront of your customer’s minds, you should be posting frequently to a variety of social platforms.

Most small businesses don’t have the time to constantly post. If your painting business lacks the time to devote to social media platforms, you might want to consider using social media scheduling software. These programs allow you to schedule your posts ahead of time. Instead of posting every day and risking potential disturbances in your workflow, you can schedule weeks of content ahead of time.

Engage With Your Followers

Ideally, your social media posts will be accompanied by audience engagement in the form of shares, likes, and comments. When your followers interact with your content, you should make an effort to engage with them. For example, if you create a post that poses a question to your followers and they respond, you should reply to their comments. Engaging with your followers will help you build and strengthen your customer relationships. When you make the effort to engage with your customers and followers on social media, it sends a message that you value their business.

Use the Expert Business Coaching Services of Painter’s Academy

Many painting contractors are reluctant to take time away from painting to focus on improving their business. This results in contractors struggling to make a livable salary. As a painter, taking the time to invest in your business—specifically in effective social media marketing strategies—is a great way to increase your profits. With hard work and dedication, you can watch your business grow, expand, and excel.

Transitioning from a paintbrush connoisseur to a marketing master can be a challenge. At Painter’s Academy, our team intimately understands the painting industry and how to harness social media marketing strategies to attract quality leads. Our services have a proven track record of helping painters develop websites and social platforms that provide profitable returns. Our team is led by a passionate group of business professionals that have experience implementing successful strategies for growing small businesses. If you want to grow your painting business, call today at (423) 800-0520, or fill out our online contact form.