Business Coaching for Painters

Do you ever feel like you are just a “pass-through” bank account for painters, the paint store, and your clients? If your personal income isn’t at 30 percent of sales, you are leaving thousands on the table annually. Many painters focus on gaining residential projects. This narrow approach to sales is the most common culprit of low profits. Residential projects are the way you gain authority in your community and build your reputation. However, after you have established yourself, residential projects should mainly serve as a way to cover overhead costs. 

When painters only focus on getting small projects, their sales might be strong, but their personal incomes are low. You might get a ton of work painting bedrooms, bathrooms, and living rooms, but these projects are typically only priced between $1,000 and $2,000. Additionally, there is a lot of scheduling that goes into small scale residential projects, which detracts from the time you could be spending developing business strategies. 

At Painter’s Academy, our business coaching services help painters make sales that have profit margins above 30 percent. With help from our skilled professionals, you can land deals and contracts that will help you grow your bank account. Specifically, we provide painters with valuable commercial leads that come with reliable, recurring paychecks. Commercial projects are the best pathway to a personal income that reflects your hard work and long hours.

Most painting contractors say they want a steady stream of repeat, referral, and commercial repaint leads. What they end up getting are expensive, cold, low-quality online leads that never convert. Client reactivation, retention, and commercial marketing systems fix this.

Traditionally, painting companies have used pay per click (PPC) as their primary marketing strategy. In PPC marketing, companies directly buy leads—in the form of clicks—from websites that are considered to be authorities in their industry.  Many painters have PPC campaigns with websites like Angie’s List and Home Advisors. However, these campaigns rarely provide the valuable leads you need to build a recurring customer base. PPC provides fast exposure, but it is not a marketing strategy that produces sustainable revenue. For long-term leads that have a high conversion rate, you need to implement a successful marketing strategy.

“I’m sorry, but we went with the lowest price.” If you’re hearing this routinely while failing to hit high closing rates or profit margins, you need a persuasive sales process that closes the sale. When bidding for projects, most painters fail to focus on their sales techniques. Instead, they highlight their painting skills. You might be the best painter in the world, but if you can’t sell yourself as an asset to a homeowner or facility manager, you’ll never get projects priced at your value. 

With Painter’s Academy’s business coaching services, you can learn sales techniques that convert. Our business experts can help you gain the confidence and persuasion skills you need to gain high profile clients. 

You can close all the jobs you want, but if you don’t have the painters you need to complete jobs on-budget without babysitting them, you’ll be broke and miserable. In order to create a successful contracting company, you need to take the time to recruit crew members that you can trust. If you can’t delegate tasks to your crew leader and staff, you’ll struggle to retain customers and build a good reputation. While it might seem like a time-intensive task, it will have big payoffs in the long run. Our business coaching services help painting business owners implement strong recruitment and hiring systems that ensure painters get the quality team they need to succeed.

If you feel overwhelmed, anxious, and uncertain about how to organize your company, it can make your business and personal life miserable. Running a painting business should be about financial and personal freedom. Strong business systems create both. Traditionally, many painters are plagued by poor time management and organization. If you are taking multiple trips to the paint store a day, it’s time to reconsider your operation strategies. A streamlined operation strategy will help you handle your business more effectively. When you aren’t wasting time on unnecessary tasks, you can redirect your energy to areas of your business that need attention to grow.