Business Tips

As a painting contractor, a big part of your job is sales. This means that in order to be successful, you’ll need to master the sales process and how to navigate common sales objections. Part of landing consistent sales is knowing how to steer potential customers away from objecting, which requires communicating your value and…

While having skill and talent are necessary to a successful painting business, they aren’t the only abilities you need to have a strong profit margin and stay afloat. Without proper budgeting and time estimates, you’ll find it hard to retain customers and gain new ones. Plus, you’ll be in the red. If you’re constantly under-budgeting…

Today, harnessing the power of social media is more important for businesses than ever before. In order to stay competitive, painting contractors should take advantage of social media. Specifically, image-based social platforms are a great way to show off the quality of your work through images. Posting quality before-and-after photos of painting projects to social…

In most cases, growing a business requires hiring additional employees. Whether this comes in the form of marketing professionals or administrative staff, bringing on new team members is usually an imperative part of taking your business to the next level. However, it can also be expensive; one of the most significant costs of expanding a…

Accurately estimating the cost of a painting job can be a difficult skill to acquire. On the one hand, bidding too high could cost you the job. However, pricing a project too low could result in a slim profit margin. Fortunately, with some simple strategies, you can ensure that you make profitable yet attractive estimates…

The painting industry is competitive. Owning a successful painting company requires constantly setting your business apart from the competition. Contemporary buyers are more educated than ever before, which has placed increased pressure on businesses to step up and showcase their value. To obtain a sizable portion of market share, you’ll need to find ways to…

I am a big proponent of what we refer to as multi-step, multimedia marketing. I do not have a prejudice against any medium, mail, email, social media, etc. In fact, when it comes to reaching people directly, there are only five ways that you can do it, and text messaging is one of the mediums…

If you’re losing painting projects to cheap, unprofessional competitors this might be the reason.  It amazes me after years of doing this that people are still using the email, a PDF, pet the dog sales process. Basically just getting people a number as quickly as possible, and hoping that they buy from you without taking…

In 2020, Instagram is one of the most powerful marketing platforms businesses are harnessing to grow their profits. With over 700 million active monthly users and 70 percent of American businesses using the platform, Instagram holds tremendous value for contemporary companies. As a painting contractor, it is important to stay up-to-date with trending communication strategies—that…

To run a successful painting business, you’ll need to build lasting relationships with your customers. The most successful painting contractors are those who put in the extra work to build sincere connections with their clients, so much so that their customers would never think of taking their business elsewhere. Here are some helpful tips you…