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How Painting Contractors Can Get More Word-of-Mouth Referrals
Many painting contractors live and die by “word-of-mouth” referrals and desperately want to crack the code on generating more referrals. Sadly, most residential and commercial painters haven’t the foggiest notion about producing a consistent and constant stream of referrals. Don’t worry… Here’s how… In this video I produced for Chris Haught at Blogging Painters, I…
Read MoreHow Painting Contractors Can Dramatically Increase Estimate Closing Rates & Raise Prices
Estimating a painting project is about much more than “pricing” – it’s about persuasion. To be persuasive, you must have a professional, proven process for selling painting services… In this video, I unpack the key concepts painting contractors must understand to close projects at higher rates and for higher prices. The video includes strategies for:…
Read MorePainting Contractor Blogs and House Painter Blogs
Painting contractors look for blogs for a variety of reasons. This blog at the Academy for Professional Painting Contractors is exclusively devoted to business-growth topics such as marketing, sales, time management, advertising, hiring, recruiting, and all things that help owners grow a more profitable painting business. While you are here, check out the articles, videos,…
Read MoreHow to Keep Painters Painting In Winter Video
Marketing your painting business in the winter can be rough! Demand dips and you’re left with lots of overhead and the bills keep coming. Plus, you’ve got to keep your crew members working unless you want to go through the painful process of re-hiring inexperienced painters during the spring. To help with this problem, I…
Read MoreHow Painting Contractors Can Keep Busy, Close Sales, and Generate Cash in the Winter Months
Marketing and selling painting services is very difficult during the cold winter months. Most owners simply give up, but there are so many opportunities to generate leads, market, build relationships, and polish up marketing and sales sales systems when the weather outside is frightful. In this PDCA podcast with Education Director Chris Shank, I reveal…
Read MoreHow the 2016 Election Will Affect Painting Contractors
Are you worried about today’s election? Probably so… Admittedly, I am too. That’s why I want to make a prediction that should make you rather happy. It’s a prediction based on spending years as a consultant, author, and speaker in the political world. Here it is… It’s based on a concept Jim Rohn called “Not…
Read MoreBattling Your Way to a Better Painting Company
This morning, I was thinking about you and owners like you at the Alamo in San Antonio, TX… I thought to myself… For a lot of owners, every day and every year probably feels like the hopeless siege at the Alamo… 1 – You’re outnumbered and surrounded by “enemies” on all side 2 – Resources…
Read MoreHow to Grow a Painting Business Fast
CLICK BELOW TO LISTEN TO RICH’s REVEALING INTERVIEW Loading the player … All over the nation, painting contractors struggle to grow their painting businesses fast. Many sweat and toil for years, when the business-growth problems have already been solved and packed up in off-the-shelf systems that… Drive Leads in Abundance with Regularity Increase Sales Closing…
Read More5 Marketing Strategies, Ideas, & Tips Painters Can Steal from Politics
Click Here to Read the Original APC Magazine Article “Painting is just like politics… you’re always trying to cover something up.” This is a light-hearted joke I often tell while speaking to audiences of painting contractors in an attempt to explain the unusual transition I made in my career. I know this will diminish my…
Read MoreWhat the 2016 Election Means for Painting Contractors
Did you watch the first presidential debate? I did… In fact, we had a debate-watch get-together at the house. It was a good time. As you probably know, I spent my early career in politics working on U.S. Senate, U.S. House, and state/local races. I even wrote a book on it that’s still used at…
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