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Often, painting business owners want to focus on the aspects of their job that specifically involve painting, such as managing their team and booking more projects. This strategy can often result in other areas of the business—primarily marketing—failing to get the attention it needs and deserves. When marketing is left unattended, it often hurts a…

Today, having a successful business requires harnessing social platforms. Often, painting businesses choose to prioritize Instagram and Facebook. However, LinkedIn is a powerful platform most painting contractors are missing out on. There are several features on LinkedIn that allow you to build your professional network, gain referrals, and showcase your work, making it a great…

As a painting contractor, a big part of your job is sales. This means that in order to be successful, you’ll need to master the sales process and how to navigate common sales objections. Part of landing consistent sales is knowing how to steer potential customers away from objecting, which requires communicating your value and…

While having skill and talent are necessary to a successful painting business, they aren’t the only abilities you need to have a strong profit margin and stay afloat. Without proper budgeting and time estimates, you’ll find it hard to retain customers and gain new ones. Plus, you’ll be in the red. If you’re constantly under-budgeting…

Today, harnessing the power of social media is more important for businesses than ever before. In order to stay competitive, painting contractors should take advantage of social media. Specifically, image-based social platforms are a great way to show off the quality of your work through images. Posting quality before-and-after photos of painting projects to social…

In most cases, growing a business requires hiring additional employees. Whether this comes in the form of marketing professionals or administrative staff, bringing on new team members is usually an imperative part of taking your business to the next level. However, it can also be expensive; one of the most significant costs of expanding a…

Accurately estimating the cost of a painting job can be a difficult skill to acquire. On the one hand, bidding too high could cost you the job. However, pricing a project too low could result in a slim profit margin. Fortunately, with some simple strategies, you can ensure that you make profitable yet attractive estimates…

The painting industry is competitive. Owning a successful painting company requires constantly setting your business apart from the competition. Contemporary buyers are more educated than ever before, which has placed increased pressure on businesses to step up and showcase their value. To obtain a sizable portion of market share, you’ll need to find ways to…

Today, there is no shortage of social media platforms. With platforms such as LinkedIn, Facebook, and Instagram taking the spotlight, many painting contractors don’t have Twitter on their radar. The majority of construction companies and painting contractors on Twitter are medium-to-large-sized operations, leaving an untapped opportunity for many small painting businesses. With over 67 million…

In 2020, Instagram is one of the most powerful marketing platforms businesses are harnessing to grow their profits. With over 700 million active monthly users and 70 percent of American businesses using the platform, Instagram holds tremendous value for contemporary companies. As a painting contractor, it is important to stay up-to-date with trending communication strategies—that…