Commercial Painting Leads – Should You Be Marketing for Them?

When work gets slow in the winter, residential repaint contractors will often turn their attention to other markets to keep painters busy and income flowing.

There are two markets these contractors often explore: new construction residential and commercial repaints.

New construction residential is a losing game. Margins are low, supervision is necessarily high, pay is slow, and the schedule is disruptive. Further, there is always a chance that if something goes wrong, the meager profits will be wiped out.

Then, there is zero equity – meaning the client relationship is not owned by the painter.

Commercial repaints, on the other hand, are almost the exact opposite. Margins are high, supervision is rarely different from residential repaints, pay is 30-60 days, the schedule is set, projects more predictable and you own the client relationship.

Compared to residential repaints, the transaction sizes are higher and the amount of work coming from one prolific relationship might be $100-200K per year. Finally, there is winter shut down work and the projects that spring up as annual budgets are spent-down and released each year.

For all the reasons, commercial repaints are well worth going after. And, they are everywhere you look.

So, why is all this commercial repaint work conducted by only a small percentage of contractors?

It’s simple: Most owners are completely in the dark about the sales and marketing strategies necessary to break into this market.

Matt Orme of PR Painting found himself trapped in the new construction meat grinder a few years ago. He was unhappy with the constant strain of estimating blueprints for projects he rarely won, supervising turbulent job sites and hoping his most recent project wouldn’t simply “break even.”

So, Matt began the process of slowly transitioning to more and more commercial repaint projects. His steady efforts in sales and marketing paid off as his percentage of revenue in this category grew.

And, as is often the case, the harder you work over an extended period of time, the luckier you get. After months and in some cases over a year of “whaling” for large opportunities, Matt finds himself with steady winter work and a 2023 that most painters would jealously envy.

At the 7^th Annual Painting Profits Summit, Matt will be presenting the successful strategies he used – and that you can employ in your own painting business. Please book your tickets now as the room block is dwindling and we always sell out (no complaining if you drag your feet,please.) However…

Commercial painting leads & repaints isn’t the only thing you’ll learn about. We’ll be discussing hiring, marketing, project management, weathering the recession and a lot more.

This is the premier event for painting contractors in the country – don’t miss it.

Click here for the details and to register for LIVE orVIRTUAL tickets.

Need help now? Just reply to this email and I’d be happy to set up a call.

Or, reach out by phone 423-800-0520.

THANKS!

Brandon Lewis
Founder, APPC