Increasing closing rates for painting contractors is a BIG DEAL. It can mean hundreds of thousands in additional revenue each year. With winter on the way, making the most out of every estimate opportunity is critical. My good friend Steve knows this first-hand... Steve’s no stranger to giving an award-winning performance. He’s played for rock-and-roll ...

Kristin and I in Front of a Classic '55 Chevy at the Southern Railroad Depot - Some Strategies NEVER Go Out of Style! During the “Dark Ages,” literacy and written culture were all but non-existent in Europe. People experienced lives, as man had since time immemorial on that continent, which were mean, hard, and short ...

As an exclusive benefit to APPC Members, we send out a done-for-you newsletter each month so you may stay in contact with your most important target market: past customers! "If you do not retain your past customers, no amount of "marketing wizardry" can help you avoid the feast-and-famine cycles of painting or ensure that your company will ...

  Recently, I wrote an article in American Painting Contractor Magazine entitled: Four Winter Marketing Secrets That Keep Cash Flowing. Here's an excerpt... Winter: It’s the bane of your existence. It’s when you call the office phone from your cell phone just to make sure the confounded thing is still working – even though you know ...

In Italy, Torrance and His Son Shane Are Pictured After the Italy International Cup Soccer Tournament – It Was a Father-Son Memory He Wanted to Make! Torrance is atypical when it comes to running a painting company because he has never painted! He’s also different for one simple reason: He implements APPC strategies exceptionally FAST! ...

Shawn Shares What Sent Him On the Quest to Improve His Painting Business and Himself in the Process! Shawn has been experiencing lots of changes these days. He recently built and moved in to his new home and his business is growing and changing all the time. He’s a father of three children: Maria (24), ...