Today, harnessing the power of social media is more important for businesses than ever before. In order to stay competitive, painting contractors should take advantage of social media. Specifically, image-based social platforms are a great way to show off the quality of your work through images. Posting quality before-and-after photos of painting projects to social ...

In most cases, growing a business requires hiring additional employees. Whether this comes in the form of marketing professionals or administrative staff, bringing on new team members is usually an imperative part of taking your business to the next level. However, it can also be expensive; one of the most significant costs of expanding a ...

Accurately estimating the cost of a painting job can be a difficult skill to acquire. On the one hand, bidding too high could cost you the job. However, pricing a project too low could result in a slim profit margin. Fortunately, with some simple strategies, you can ensure that you make profitable yet attractive estimates ...

The painting industry is competitive. Owning a successful painting company requires constantly setting your business apart from the competition. Contemporary buyers are more educated than ever before, which has placed increased pressure on businesses to step up and showcase their value. To obtain a sizable portion of market share, you’ll need to find ways to ...

I am a big proponent of what we refer to as multi-step, multimedia marketing. I do not have a prejudice against any medium, mail, email, social media, etc. In fact, when it comes to reaching people directly, there are only five ways that you can do it, and text messaging is one of the mediums ...

Today, there is no shortage of social media platforms. With platforms such as LinkedIn, Facebook, and Instagram taking the spotlight, many painting contractors don’t have Twitter on their radar. The majority of construction companies and painting contractors on Twitter are medium-to-large-sized operations, leaving an untapped opportunity for many small painting businesses. With over 67 million ...