How to Build a Painting Portfolio for Your Painting Business

You might be the best painter in your market, but if you can’t convince clients of the quality of your work, you’ll have a hard time gaining new customers. To land new contracts, painting contractors must have a strong portfolio of past work.

The most common way to house a portfolio is through a website or a portable collection of photos you can share during in-person consultations. A skilled business coach can help you create an effective portfolio and develop the website you need to grow your painting business. Here are some tips on how to build a portfolio for your painting business.

Invest in High-Quality Photography

As a painting contractor, it is imperative to take pictures of your completed work. High-quality photos of your paint jobs are equally important as the quality of the work itself. When compiling your portfolio, be sure to take photos of a variety of projects. This way, you will have an assortment of photos to show clients for different projects.

To take quality photos, you must be well versed in lighting and composition. To ensure that your portfolio features quality photography, you may want to consider investing in a professional photographer. However, while you want the photos to look professional, you want them to be authentic, which means avoiding photo “enhancement” software, such as Photoshop. Your photos should be beautiful but also realistic.

Once you have compiled a portfolio of high-quality photos, you can use them on your website or during in-person meetings. When you are face-to-face with a prospective client, a tablet of photos that they can scroll through can play a huge factor in closing the deal. When you are able to highlight your knowledge and experience with a professional portfolio, you are more likely to gain trust with prospective clients.

Invest in a Strong Website

The Internet revolutionized the way consumers buy products and services. Today, many prospective clients will check out your business online before making a purchasing decision. For painting contractors, this means that your website is the first impression many customers will have of you and your business. A professional, user-friendly website that showcases the quality of your work and answers questions customers might have about your services will put you ahead of your competition. In addition to housing a portfolio of your work, your website should provide the following information to potential customers:

• Contact information and hours of operation
• A frequently asked questions (FAQ) section
• A diverse range of photos from past projects that are organized into their corresponding categories
• Biographical information about your company’s history
• An explanation of the services you offer.

A strong website will incorporate these elements along with other design and navigational tools that provide a seamless user experience. With a strong website and portfolio, you’ll start to watch your leads grow and, in turn, your profits as well.

Use Painter Academy’s Expert Business Coaching Services to Grow Your Painting Business

As a painter, taking the time to invest in a strong portfolio and website is a great strategy for increasing your profits. Often, many painters outsource their website development to professionals who are not familiar with the painting industry. As a result, their websites lack the valuable keywords that generate leads and, ultimately, conversions.

At Painter’s Academy, our team intimately understands the painting industry and the marketing strategies for an effective website. Our services have a proven track record of helping painters develop websites that provide profitable returns. If you want to grow your painting business, call today at (423) 800-0520, or fill out our online contact form.