How to Increase Closing Rates for Painting Contractors

Increasing closing rates for painting contractors is a BIG DEAL. It can mean hundreds of thousands in additional revenue each year. With winter on the way, making the most out of every estimate opportunity is critical. My good friend Steve knows this first-hand…

Steve’s no stranger to giving an award-winning performance. He’s played for rock-and-roll legends like Sammy Hagar and Skid Row as a professional drummer to thousands of adoring fans in large venues.

But, it wasn’t until he started looking at his estimating process as a “performance” instead of “giving a price” that he began to see big changes.

“My Closing Rates Went from Around
15% to 54% the Last Time I Checked.
My Results Have Changed Dramatically!”

“I used to show up acting and looking like a ‘painter’ and I never thought about how that affected the customer’s perspective. Now I use the pre-positioning and post-positioning in the PowerPaint Presentation Process™.”

“I arrive looking like a business owner and I have tools to explain why my business is the best choice. I educate the customer about my painting process and have very thorough follow-up processes now,” Steve says.

Although he used to focus entirely on wall-coverings, Steve talks about his transition to offering more painting-based services to his clients. “I’ve enjoyed moving from wall-paper to painting. It’s helped me serve more people and that’s what it’s all about. Granted, it takes a little more time to make the same dollar, but you have to provide what the market demands.”

Steve has some advice for painters who are looking to grow their business, “Be yourself, follow a proven format, and educate your customers so they can make good decisions.”

If your closing rates aren’t where you want them, it’s easy to increase them – today. You simply need a proven, field-tested process to follow. If you want a comprehensive review of your estimating process to see what might be hindering conversions or causing you to constantly “lose to price”, simply contact us by clicking here or calling 888-510-6027.

Brandon Lewis, B.S., M.B.A.
Director of the Marketing Department
The Academy for Professional Painting Contractors
Department: 423-800-0520