How You Can Get Leads for Your Painting Business

Maintaining a steady flow of leads can be a challenge for new business owners. Traditionally, small businesses spend most of their marketing budget buying leads through paid advertising campaigns. Investing in a high-quality website and other marketing channels is imperative to obtaining the valuable leads that help small businesses grow.

Sustainable, long-term leads are the lifeblood of successful companies. If you own a painting business, you should separate a sizable portion of your marketing budget to lead generation. Here are some tips for getting high-quality leads for your painting business.

Why Shouldn’t I Just Buy Leads?

Purchasing leads is an alluring temptation. Buying leads, as opposed to naturally generating them, is much easier and less time intensive. However, most paid ads send intrusive messages to the users they reach. Most users who are served paid ads have no intention of visiting your website or buying your products or services. To them, your ads are disruptive. It’s always best to generate leads organically; you’ll reach customers who are genuinely interested in the content of your website and the services of your business.

Investing in a Quality Website is Essential

Many small businesses can be shortsighted when it comes to marketing strategies. Investing in a quality website should be a top marketing priority. Without a quality website, you’re missing out on acquiring potential customers. Your website is the place customers come to collect essential information about your business. Having valuable content in the form of blogs, email newsletters, and landing pages will naturally increase your website traffic and gross leads.

Interact with Your Customers on Social Media

Social media is one of the most powerful lead generation tools available to small businesses. If you’re not already leveraging social media strategies to obtain leads, you should make it a high-level priority. Some strategies for generating leads on social media include:

• Utilize creative hashtags
• Post short video content to showcase your products or services
• Post discount codes and promotions
• Respond to the comments and questions on your post

Specifically, Instagram is one of the most valuable social media platforms business owners should use to increase their customer base. People love stories and visual content. Instagram provides the ideal platform for telling your brand’s story and building relationships with customers that will convert to your brand.

Implement a Referral Marketing Campaign

Paid advertising campaigns are focused on attracting new customers. This narrow approach misses out on a goldmine for quality leads: referrals. A study by Nielson found that 77 percent of consumers are more likely to buy products and services if they are recommended by their friends and family. If your company has not tapped into the powerful lead generation source of referral marketing, you are missing out on valuable leads.

Your existing customers can provide you with leads that have a high chance of becoming recurrent clients. Adding a referral submission form to your website is one of the easiest ways to begin collecting referral information. It is also a good idea to provide incentives for your existing customers to refer their friends, such as a discount for their next purchase.

Implement an Effective Lead Strategy for Your Business

If you own a small painting business and are looking to implement an effective lead strategy, let the services at Painter’s Academy be your solution. At Painter’s Academy, we give painting companies the marketing advice and strategies they need to grow their business operations. Our team is composed of professionals who are passionate about helping small businesses succeed. To speak with one of our marketing professionals, call today at (423) 800-0520 or fill out our online contact form.