Nick Goes “Whaling” After Commercial Painting Accounts and Focuses on Recruitment to Meet Demand

Nick in New Hampshire is a rare breed. He is one of the few painting contractors to realize the importance of SIMULTANEOUSLY driving demand for his services through marketing AND expanding capacity through recruitment. More on this later…

He has also experienced a 180 degree change in thinking about his painting business in the last five months. Since joining the APPC, Nick reports the following:

• “I’ve changed my role drastically. I used to ‘micro-manage’ every move my painters made. Now, I have put systems in place and empowered them to make decisions and solve problems. It’s allowed me to focus my attention on business growth.”

• “I lacked a clear marketing vision for my company, but now I clearly see how much potential there is around me to grow!”

When I last spoke with Nick, he was implementing two major APPC processes at once. The first process, which he was only 1/3 of the way through, was the Commercial Repaint Lead Generation process. Nick comically reports two stories to me about his recent results.

“So, I get a call from a facilities manager of a local assisted living complex. When I answer the phone, he says, ‘Hi Nick, it’s Barry from Homemakers, how are you?”

“This is a little confusing to me because this gentleman is talking to me like we’re old friends because the Commercial Lead Generation Campaign is so personalized. After I got my bearings, I said, ‘Hey Barry, how can I help you?”

“Now, he goes on to tell me how they have several projects they want me to look at next week. ‘You know Nick, we’ve got a large facility out here and something always needs painting!’”

Nick goes on tell an even funnier story in his straight-forward, New England sort of way, “It’s 9:00 PM right, and my phone rings from a number I don’t recognize. I know I shouldn’t answer, but I decide to do it anyway.”

“It’s the COO of a large engineering firm who’s returning my phone call… from Europe! We have a good conversation and we decide to get together after he returns to talk about facility maintenance. It’s because of the personal nature of the Commercial Repaint Lead Generation Campaign that I’m able to get past gatekeepers and talk to these types of contacts,” Nick told me.

Nick’s gearing up to increase his capacity. He’s implemented the first stages of the PowerPaint QuickStart Recruitment Toolkit™ to ramp up for more large-scale opportunities.

Nick concludes, “I like having defined business systems for things like recruiting and going after commercial work. I tend to overthink things or try to make them perfect and they never get out the door. This way, I just implement and move on with things. I like that.”

Nick, we’re very proud of you here at the APPC! We know more good things are on your horizon!

Want to figure out how to land commercial repaint “whales” in your local area, then click here to contact the APPC. We’ll talk to you about the systems our members use to make commercial repaints a larger percentage of their overall sales per year.