Tips for Saving Money When Growing a Painting Business

Often, painting business owners want to focus on the aspects of their job that specifically involve painting, such as managing their team and booking more projects. This strategy can often result in other areas of the business—primarily marketing—failing to get the attention it needs and deserves. When marketing is left unattended, it often hurts a business and makes it challenging to grow and expand a customer base.

Many painters choose to outsource their website development and marketing strategy to professionals who are not familiar with the painting industry. As a result, their websites lack valuable keywords that generate leads and conversions. The business coaches and marketing professionals at Painter’s Academy are experts in the painting industry and can provide essential insight into the best industry-specific marketing strategies. If you are a painting contractor looking to prioritize marketing, here are some tips for saving money when growing your painting business.

Use Free Resources from Marketing Blogs and Professionals

When you’re just starting, the number of social media platforms and different marketing strategies can be overwhelming. However, for each sector within marketing, there are industry professionals and expert bloggers who can provide you with valuable insight, often at no cost. Capitalizing on free resources is a great way to gain insight into marketing best practices. Doing this can also allow you to explore the various platforms available and decide which will prove the most valuable to your business.

Incentivize People to Join Your Email List

An email list is one of the best tools for both keeping in touch with your past customers and expanding communications with potential new customers. Through an email list, you can send updates on deals and promotions to your customers, which is a great way to increase your painting work.

The best way to grow your email list is to offer some sort of incentive to the customer for signing up. This incentive could be a coupon code for their first painting project or a PDF guide on painting tips or information. Incentives will encourage people to sign up for your email list and can be provided at a relatively low cost.

Retarget to Customers Who Have Interacted with Your Business

When you’re looking to save money on marketing, it might be a good idea to focus on targeting customers who have already had some interaction with your business, such as visiting your website or following you on social media. These people are more likely to have a greater level of interest than people who have never heard of your company.

Outsource Your Marketing

Many owners of painting companies are expert painters, not marketers. If this describes you, you may want to consider outsourcing your marketing. While you’ll have to pay an upfront cost for a marketing agency or business coach, the long-term rewards can have huge benefits for your bottom line. When you outsource marketing, you can focus on the parts of your business that you know best.

Schedule a Consultation with a Business Coach From Painter’s Academy

Many painting contractors are reluctant to take time away from painting to focus on improving their business. However, taking the time to invest in your business—specifically with effective marketing strategies—is the best way to increase your profits. With hard work and dedication, you can watch your business expand and excel.

If you are a painter struggling to figure out the best strategies for marketing your business, the marketing professionals at Painter’s Academy are here to help. With over 13 years of experience helping painting businesses grow, our team has the expertise to take your business to the next level. Our services have a proven track record of helping painters develop sustainable revenue streams that provide profitable returns.

If you want to grow your painting business, call today at (423) 800-0520 or fill out our online contact form.