What Are the Top Image-Based Social Platforms for a Painting Business?

Today, harnessing the power of social media is more important for businesses than ever before. In order to stay competitive, painting contractors should take advantage of social media. Specifically, image-based social platforms are a great way to show off the quality of your work through images. Posting quality before-and-after photos of painting projects to social platforms is a great way to gain exposure and build trust with potential customers. Fortunately, all you need is a good smartphone or digital camera to start taking advantage of image-based platforms.

If you’re a painting contractor who’s looking to use the power of social media to grow your business, the business coaches at Painter’s Academy can help you use these powerful marketing platforms to grow your profits. Here’s a look at the top image-based social platforms for painting businesses.

Instagram: The Best Social Media Platform for Painting Businesses?

Instagram is the holy grail of image-based content. Having a strong Instagram presence is the best way to attract new customers. By regularly posting business updates and showcasing photos of completed projects, you can stay connected with your existing customers and gain the attention of new ones.

In addition to posting project images, you can also post pictures of your employees on the job or any fun activities that are happening in your office. When you post a variety of photos and captions, you provide your business with a personality, which can make you more relatable to your target audience.

Utilize Pinterest to Inspire Others to Use Your Painting Business

Pinterest is a platform where people go to get inspired—especially for home and commercial renovations. Setting your painting business up on Pinterest is a great way to get noticed by people looking for painting contractors.

Create a few boards where you can house images of your work and useful links to articles in which your customer base may be interested, such as a piece on the dangers of lead paint. Be sure to add the “Pin It” widget to your website, which allows your images to be easily pinned and shared by Pinterest users.

Network with Others in the Painting Industry on Tumblr

Tumblr is an image-driven blogging platform you can use to promote your painting business. On the platform, you can post relevant images to your business and tag them with various search terms. Tumblr posts require a block of text, making it a great platform for housing images and explanations of more complicated painting projects. Additionally, Tumblr is a great networking platform. On the site, you can connect with people in the painting industry and other closely related fields, such as interior design and landscaping.

Contact the Marketing Professionals at Painter’s Academy to Harness Social Media for Your Business

Social media is a powerful tool for painting contractors. However, in order for a social media strategy to be successful, you must consistently be interacting with and posting to various platforms. When done correctly, social media marketing can have big returns for painting contractors. If you are struggling to implement a successful social campaign, the marketing professionals at Painter’s Academy are here to help.

With over 13 years of experience helping painting businesses grow, we have the know-how to take your business to the next level. Our services have a proven track record of helping painters develop the revenue streams and gain the contracts that provide profitable returns. If you want to grow your painting business, call (423) 800-0520 or fill out our online contact form today.